![]() While this doesn’t result in direct sales, contests are a great way to drum up user attention, engagement, and boost site traffic, depending on how the contest is organized. Some marketers also implement their own form of Pinterest advertising by hosting contests on Pinterest. This can be useful for advertisers because it allows users to provide direct feedback that goes straight to the advertiser. Each ad, like all other posts on Reddit, has a comment section. What really makes Reddit ads unique are the comments and voting – users can upvote or downvote your ad, giving advertisers an easy read on if users like or dislike an ad. Reddit ads allow for some unique targeting options and are often fairly cheap, with low cost-per-impressions. Reddit ads work on a bid-based system, in which advertisers can set campaign budgets and choose how long they want their campaign to run for. ![]() Reddit ads are advertisements featuring a headline title, destination URL, and an optional photo. Later, I saw a remarketing ad for what I had seen while browsing a leisure news site. ![]() ![]() In this example, I had previously been browsing online for snowboards. If you’re already using Google AdWords, we have a step-by-step tutorial on creating your own Google Ads remarketing ad. Retargeting ads tend to perform drastically better than regular banner ads, with higher click-through rates and conversions. ![]() Once the user leaves the advertiser’s site and begins journeying to other websites, targeted ads can be made to appear in certain ad spaces, displaying ads that specifically call out what the user was looking at on the advertiser’s site earlier. When a user visits a website, a retargeting campaign cookie is attached to the visitor, taking note of what pages and products the user visits while browsing the site. Retargeting ads (see similar, Google Remarketing) entice a user to visit a site by taking into account the user’s past web history. ![]()
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